Social Media :: Now See This!
Mobile text messaging can bring the customers to you

Let’s think for a second about the integration of mobile text messaging at boat shows as a means for communicating from the OEM to the dealer to the customer. Mobile text messaging is the latest and greatest tool that can provide you with a cutting edge way to generate leads. Here are some ways to turn instant mobile messaging into efficient and measurable sales increases during the show itself.

Create Instant Coupons
You can motivate customers by capitalizing on your print ads in show guides and marine industry magazines. For example, a print ad might say, “Get 20 percent off your purchase of a boat this weekend only by texting ‘Boat Show’ to 266368.” The reader texts the message and receives a return text within seconds that has the offer for the day—20 percent off any model­—if they in turn, sign-up via mobile messaging.

Public Relations
Send an e-mail communication to all media you feel are important to your marine product or service. Inform them how to sign up for the instant press release text message service. Once you get them to sign up for this service, they will instantly and automatically get text messages about the latest product, service or event on their mobile phones. Use it to invite media to your booth to chat with a CEO or engineer, or to announce a big sale.

This mobile text can also link the user to a Wireless Application Protocol (WAP) site, which is a Web site specifically developed for mobile devices. The user can then instantly retrieve all the product and service information. They can also watch videos, read press releases, review photos, and even interact with the company to let them know if there is other information they would like to see.
Another option is to communicate your mobile text message channel on your cor-porate Web site, print ads, e-mails, broadcast commercials, and print press releases.

General Communication
Product launches, press events, sales specials, and corporate addresses can be disseminated to everyone that wants to receive the information. Once you initially inform them of the mobile text message process, people will want to join so they don’t miss out.

Measurement
Mobile text inserted on each of your communications channels will instantly measure qualified leads and also tell you which one was most effective per customer contact. This allows you to measure the effectiveness of your print ads, TV and radio commercials, advertorials, boat show ads, tournament ads, sales, and customer events.

Sales
If you know that there are several prospective buyers who may want to know that a boat or product on special may go at any minute, you can instantly revise the automatic text message sent to all recipients who, for example, texted “Boat Show” to 266368. This automatic message can be changed at any time announcing your sales specials. This is a great way to promote specials that have a very short time frame. This can work very well especially at a four or five day boat show.