HOME / MARKETING & MERCHANDISING / FEBRUARY 2008
Sales & PR Strategies Design Engineering
Thermal tuning products provider, Design Engineering of Cleveland, Ohio, has released its 2008 catalog. The new catalog has been expanded to 32 pages and covers Design Engineering’s full line of products for the marine, automotive, and powersports markets. Products are separated into six distinct groups: Heat protection, acoustical material, performance cooling system additives, LED lighting, safety products, and cryogenic cooling systems. The catalog also includes information about the company’s new facility and marketing initiatives. For more information, visit designengineering.com. Millennium Sells Just the
To keep up with demand for its 45-foot lobster boat while it works to expand production capacity, Millennium Marine of New Brunswick, Canada, has taken the unusual step of providing customers with the option of purchasing a finished hull and deck and allowing them to install the remaining systems and interior on their own. This gives customers control of final costs and enables them to finish the boat for commercial fishing, charter fishing or research use. Millennium Marine is also offering special pricing on first-year bookings for USCG registered charter and dive boats. For more information, call Millennium Marine at 506-228-4619. Barrow to Develop DACA Innovations of Cape Coral, Florida, has selected Barrow International to develop a European distribution network for its StowAway Boat Fenders line. The Lymington, U.K.-based company has more than 30 years of experience specializing in taking innovative products to market. European distributors and dealers interested in carrying StowAway Boat Fenders should contact Barrow International at 44 (0) 1590 688332. True Harbor Signs A manufacturer of deck panels for docks, True Harbor of Troy, Michigan, has chosen Atlantic Marketing to represent the fledgling company along the East Coast. Atlantic’s territory will include Connecticut, Washington D.C., Delaware, Florida, Georgia, Massachusetts, Maryland, New Hampshire, Pennsylvania, New Jersey, New York, Rhode Island, Virginia, West Virginia, Vermont, and the Carolinas. True Harbor has also selected J.D. Wright & Associates to help it break into the Canadian market. The marketing firm’s territory includes central and eastern Canada, focusing mainly on Ontario and Quebec. For more information, contact True Harbor at 248-649-4922. Special Promotion for BRP has launched a promotional campaign to boost sales of Evinrude E-TEC engines. Called “Fish More–Spend Less,” customers who purchase eligible engines from a participating dealer will receive a five-year factory-backed limited warranty, financing as low as 6.99 percent APR for up to 180 months and a free gas card valued up to $500. The promotion runs from January 1, 2008, through March 31, 2008, and is available on new, unused model year 2004-2008 engines 40 horsepower and above. To see a list of participating dealers, visit evinrude.com. Teleflex Launches
Teleflex Marine, with headquarters in Limerick, Pennsylvania, has launched a new Internet-driven dealer network. The network is designed to better shuttle customers to Teleflex dealers with a nationwide directory of dealer contacts on the Teleflex Web site. Along with a listing in the directory, registered dealers will receive access to a new range of merchandising tools, qualify for new product promotions and get advance information on new products and important service bulletins. To enroll in the dealer network the applicant must be an established marine dealership, install/stock/sell and service Teleflex Marine products and complete a simple online registration form. To register, visit teleflexmarine.com. New Mobile Service for Hinckley Yachts newest service team member is Hinckley Service Naples. This mobile van service center provides diagnosing and repairing of diesel and outboard engines and mechanical and electrical systems for all types of power and sailboats. They also provide Hinckley-quality canvas and cushion repair. Ed Hegarty is the new operations manager for Hinckley Service Naples. For more information, contact Hegarty at 239-261-2870. Propulse AB Launches Swedish propeller manufacturer Propulse AB has opened a warehouse and distribution center in Branford, Connecticut, to help meet growing U.S. consumer demand for its products. The Connecticut facility should speed delivery times and improve customer service for Propulse’s wholesale and retail customers in the U.S. Propulse has partnered with Ocean Marketing of Guilford, Connecticut, to help continue its growth in U.S. markets. For more information, call Ocean Marketing at 800-343-8294. Diamond Marine Diamond Marine of East Haven, Connecticut, is the latest addition to Baja Marine’s dealer network. Diamond Marine features a 44,000-square-foot showroom and is located near in-water marina facilities. It also offers a large selection of marine parts and accessories and has a service department certified to repair both Mercury Marine and MerCruiser products. For more information, visit diamondmarine.net or bajamarine.com. Zodiac Launches As part of a new online marketing strategy to reach more boat buyers, Zodiac of North America has launched a series of micro Web sites, or microsites. The four microsites focus specifically on one of the company’s RIB lines. Each site contains quality photography, quick access to product information and a dealer locator. The new sites are zodiacpro15.com for the Zodiac Pro 15, Pro 20 and Pro 12 RIBs; zodiacprojets.com for Zodiac ProJet 350 and ProJet 420 RIBs; zodiacyachtonline.com for the Zodiac Yachtline 340, 380, 420, 470, and 530 RIBs; and zodiacsharc.com for the new Zodiac Sharc Duotex inflatable tube fabric. AERÉ Hosts Charter
To celebrate 10 years in business and to recognize the continued support of its customers, inflatable fender manufacturer AERÉ of Coral Springs, Florida, held its first annual Island Soiree the Sunday before the MYBA St. Maarten Charter Show. The party was held at a private villa on St. Maarten with more than 40 guests in attendance for an evening of fine entertainment, food and drinks. For more information, call AERÉ at 954-345-2373. |
