2010 Editorial Calendar

In addition to a full slate of regular columns and departments, the editorial team is currently planning the following informative features:

Winter
Getting ready for tax time; new rules and rates. NMMA year-end report. Blogging applications. Educational programs. Company Profile.

Spring
Staging owner events in a new economic alandscape. Monetizing boat show efforts. Evaluating franchises. Boatbuilder profile.

Summer
Preparing for special seasons: Hurricanes, drought and fire. New dock products for marinas. Company Profile

Fall
NMEA and IBEX/MAATS previews. Maximizing trade show participation. Boatbuilder Profile.
BONUS CIRCULATION

Regular Editorial Columns

Marketing and Merchandising: Industry marketing trends, tips and tools.

Builder Profiles: An inside look at the successful techniques of selected boat manufacturers and service companies, their products, programs and innovations.

Company Profiles: A closer look at the successful performance of selected companies in the industry.
Leader Forum: A panel of industry executives answer tough questions about the most important issues facing the marine business community.

Expert Business Advice: Marketing expert John Graham, tax strategist Mark Battersby and small business guru Barry Thomsen give you sage advice.

Industry News Briefs: A time-saving wrap-up of developments in manufacturing, boat building, financing, insurance, and environmental regulations, as well as boating legislation.

Company News: An update and review of corporate mergers and acquisitions, expansions, relocations, new product lines, and events.

Association News: Dealer meetings, services, and event news from regional and marine trade associations.

People News: Promotions, awards, job changes and appointments at the management level.

Marina News: Keep up with marina construction and regulations nationwide.